We live in a time of upheaval. The half-life of technologies, products and thus of strategies is shortening more and more. Does a long-term strategic planning make any sense at all? Or should not better spontaneous and ad hoc be decided? STRATEGY & CONSULTING
Wir glauben: Nein! Gerade in einer Zeit hochverdichteter Entscheidungsprozesse ist es wichtig, seinen Kurs zu kennen. Vergleichbar mit einem Segelschiff in rauer See, müssen kleine Kurskorrekturen schnell und flexibel erfolgen. Doch vom zuvor geplanten Kurs durch den Sturm, darf nicht abgewichen werden.
That's why we are strategy freaks who do not lose sight of their goals. We want our customers to act communicatively, not to react. We strive for our clients no less than the opinion leadership in their communication field.
Strategies must be thoroughly tested in advance. As with a game of chess, it is important to think ahead of the behavior and reactions of all players. Plan and evaluate several trains in advance, and estimate the probabilities of occurrence.
Beim Schach sind die Akteure und deren Aktionsmöglichkeiten begrenzt. In der Kommunikation ist beides unbegrenzt. Das macht den Reiz von Kommunikationsstrategien aus – viele Stakeholder agieren nach unterschiedlichen Handlungslogiken.
For a sound strategic planning helps only experience and flair. We have both.
When testing strategies, playing through possible actions and reactions, we like to take on the role of Devils Advocat.
We try to argue against our strategy. Let's argue against the found approach, off to the barrel with it. If he has existed, this is a first sign of his goodness.
In a next step, we go into the argumentative argument and finally work on the strategy until it shines.
All employees in the house of our customers are in dependencies. They have career plans and in-house coalitions to consider.
Als externe Berater können wir Wahrheiten aussprechen, die hausintern nicht artikuliert werden können.