We live in a time of upheaval. The half-life of technologies, products and thus of strategies is shortening more and more. Does a long-term strategic planning make any sense at all? Or should not better spontaneous and ad hoc be decided? STRATEGY & CONSULTING
We believe: no! In a time of highly dense decision-making processes, it is important to know your course. Comparable to a sailing ship in rough seas, small course corrections must be made quickly and flexibly. But the previously planned course through the storm must not be deviated from.
That's why we are strategy freaks who do not lose sight of their goals. We want our customers to act communicatively, not to react. We strive for our clients no less than the opinion leadership in their communication field.
PR STRATEGY IS LIKE CHESS - JUST STARK
Strategies must be thoroughly tested in advance. As with a game of chess, it is important to think ahead of the behavior and reactions of all players. Plan and evaluate several trains in advance, and estimate the probabilities of occurrence.
In chess, the actors and their possibilities of action are limited. Both are unlimited in communication. This is what makes the appeal of communication strategies - many stakeholders act according to different logics of action.
For a sound strategic planning helps only experience and flair. We have both.
DEVIL'S ADVOCAT & SPARRING PARTNERS
When testing strategies, playing through possible actions and reactions, we like to take on the role of Devils Advocat.
We try to argue against our strategy. Let's argue against the found approach, off to the barrel with it. If he has existed, this is a first sign of his goodness.
In a next step, we go into the argumentative argument and finally work on the strategy until it shines.
WE SAY THAT WHAT YOU CAN NOT
All employees in the house of our customers are in dependencies. They have career plans and in-house coalitions to consider.
As external consultants, we can pronounce truths that could not be articulated in-house.