Litigation-PR: Strategische Rechtskommunikation bei Unternehmenskrisen
In the handbook Crisis Management, edited by Ansgar Thiessen, Alexander Schmitt-Geiger presents a systematized approach to litigation PR mandates developed in practice. It is an integrative model for the communicative management of the "crisis litigation". The paper presents different areas of application for litigation-PR, describes possible goals, outlines basic strategies and approaches, and presents three success factors that have proven to be particularly relevant in practice for the success of litigation-PR.
The Handbook Crisis Management is the central reference work for post-modern crisis management. For the first time, a volume of such theory and practice is dedicated to new insights and developments in crisis management. While crises have long been dealt with manuals, mass communications, ready-made processes or external consultants, topics such as agility, experiential knowledge, network and decision-making abilities as well as sophisticated management of claims of individual opinion leaders are in the foreground today.
All in all, 30 authors who helped to shape this post-modern crisis management make systematic contributions and develop the topic in four areas:
- the foundations as a foundation for the central concepts for crisis management (strategy, crisis, stakeholder management, reputation and crisis management / crisis communication),
- the structures of crisis management (crisis management, crisis perception, inter-organizational relations and cultural phenomena as well as the stakeholders media, employees and lawyers),
- Fields of activity with key areas of corporate decision making in crisis (management, supervisory / administrative, legal and communications) and
- the limits of crisis management - whether controlled by functional transparency or unintentionally demonstrated by mechanisms of public perception.